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Glasgow's Office Marketing Embraces Youtube 


The agents behind the marketing of Glasgow's smallest (probably) and cheapest (arguably) purpose built office are using Youtube to bring the property and its attractions to the attention of a potential audience of millions. 

Office marketing currently still tends to rely on websites, brochures, events, networking, advertising and word of mouth amongst the agency community. Interested parties then have to read through reams of information with agents hoping to arrange site visits - difficult at the best of times, even harder in the current climate.

Surprisingly, in spite of the benefits and obvious efficiencies, neither Youtube nor video appear to have been adopted by the commercial property industry as a mainstream marketing technique.

Now Glasgow based Freeman Macleod, who act for mainstream and niche commercial properties, is setting the pace with the marketing of a 500 sq ft office in the West 11 development in the heart of Glasgow's West End. They have posted two videos - the office:-

http://www.youtube.com/watch?v=4T0S4y9Kjfk

and its secure parking space:-

http://www.youtube.com/watch?v=gUOAlS51BZY

"We are the first to admit (the videos) are not to BBC documentary quality, but they do provide all the information interested parties might need, and it will cut down dramatically on site visits and the costs of bringing about a sale" said Jeff Freeman, Director. "Youtube reaches a global audience and you never know who might be looking to buy a small office as an investment or for owner/occupation. Small purpose built offices in Glasgow's West End are rare; small offices at less than £100k are extermely scarce, so we are hopeful that Youtube will attract a canny buyer'"

The accommodation is fully furnished with desks, fixtures and fittings, and a buyer could start business immediately; the premises have very low outgoings, and are situated just 50 yards from the underground, as well as being surrounded by all the attractions of Glasgow's West End. The development comprises six offices in total, all of which are now sold.

The property represents an excellent opportunity as an investment or for an owner/occupier.

To view full marketing particulars:-

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Date: 27/10/11  
last updated: 27/10/2011